Juho Nummela, CEO of Ponsse, knows his company and its culture inside out: he has been with Ponsse since 2002 and has been the CEO since 2008. According to Nummela, Ponsse has developed competitive advantages and customer value through close collaboration with its customers.
Ponsse, a publicly-traded company manufacturing forest machines, is a name that needs no introduction for most. How has a B2B company hailing from Vieremä become one of the world’s leading manufacturers of forest machines while maintaining approachability and a close relationship with customers?
Below, you’ll find a recording of the morning session where Juho discusses, among other things:
How does Ponsse, as an industrial B2B company, create customer value and competitiveness through strong customer relationships and understanding?
How does Ponsse measure competitive advantage?
What is the role of the owner and management in a business that creates customer value?
The recording is in Finnish.
