In the Customer Value Club on September 10th, 2021, the star guest was Teemu Moisala, CEO of Futurice, discussing the impact of business models on the development of customer value.
Futurice is a software consulting company with its roots in Finland. The company has undergone significant international expansion and has recently gained market share, particularly in Germany and the Nordic countries.
Teemu Moisala has been with Futurice for 14 years, serving as CEO for the last 3 years. During Teemu’s time at Futurice, the company has grown from a startup with around 30 employees to an organization with over 700 employees.
Futurice has successfully developed its own customer value – as Teemu puts it, both customer value and openness are in the company’s DNA – but Futurice is also consistently involved in helping its clients develop customer value and competitive advantage. Teemu explains that often clients need to transform their entire culture and place the customer at the center.
Below, you’ll find a recording of the morning session where Teemu Moisala discusses the culture of knowledge sharing at Futurice and the company’s business model. Additionally, Teemu talks about:
What kind of customer value does Futurice create?
How is growth built and long-lasting customer relationships developed in the consulting business while also ensuring the development of customer value?
Advice for companies on developing transparent flows of customer value.
The recording is in Finnish.
