On November 5th, 2021, the star guest in Customer Value Club was Janne Neuvonen, founder, and CEO of BCaster, discussing the topic of Customer Value created by customer.
Janne Neuvonen is an entrepreneur with a couple of successful exits, founder and CEO of BCaster startup, and the beloved creator of Norppalive, a favorite among Finns.
Startups often originate from their founders’ desire to change the world and create value. This holds true for BCaster as well, a Finnish startup that enables the responsible collection of authentic images and videos directly from users, while engaging and involving them. Through BCaster, brands can gather content that would otherwise be challenging to utilize due to issues like rights or management.
Are you loyal to your customers?
In the Customer Value Builders Club, Janne shares his company’s story and journey to the U.S. market, while contemplating the value of data. With the rise of digitization, data is being collected and utilized from individuals at an unprecedented pace, and some international giants have primarily used data for their own benefit. The discussion on responsible data usage and the right to own one’s data is vibrant. Do you expect your customers to be loyal to your company? Is your company loyal to its customers?
In the club session recording, Janne further reflects on:
How do responsibility and customer value go hand in hand?
Why do American companies take the customer relationship with Finns more seriously?
What should Finnish companies learn about building customer value?
The recording is in Finnish.
